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Healthcare · Houston, Texas · Case study

From a local search to a clinic appointment

Campbell Health Center. We connected Google Ads with the clinic’s appointment calendar and tracked phone calls alongside booking activity.

The website behind the campaigns

When we began working with Dr. Suhyun An, Campbell Health Center already had several campaigns running in its own Google Ads account. Our first concern was what happened after someone clicked. A prospective patient in Houston might want to call the office, ask a question, or book online. The website needed to serve all three.

We made extensive improvements to the existing WordPress site and offered the clinic our high-performance hosting with additional server resources. Speed mattered for visitors coming through both paid and organic search. We also connected the website to the clinic’s GoHighLevel appointment calendar and kept its staff and service information current.

Two new Google Search campaigns

We built two Search campaigns in the clinic’s existing account. The office began receiving more phone calls and website inquiries, and Dr. An reported that new patients were coming into the practice. We tracked phone calls separately from visits to the scheduling page so the clinic could distinguish a call from someone opening the calendar.

How website visitors became leads

We added ChatDigi, the AI chat and lead-capture tool we develop at Donstudio. Someone who finds the clinic through an ad can ask a question and leave contact information for the office to follow up. A reader arriving from an organic search has the same option.

We also introduced our Don AI Content Generator to support article publishing. Google Search Console lets us see which articles bring readers to the site. Together, the articles and chat give people a way to discover the practice and then reach its team.

A relationship that grew through referrals

We continue to manage the clinic’s Google Ads and care for its website each month. Dr. An has recommended us to friends and colleagues, and several of those introductions have become Donstudio clients. We’re grateful that she trusts us enough to put her own name behind those introductions.

Dr. An has offered to speak with other doctors who are considering working with us. If you’d like to ask her about the experience, contact Donstudio and we’ll arrange an introduction.

“Don has been doing an amazing job with my website and SEO, he's quick to respond and goes above and beyond for his clients!”

Suhyun An DC, MSN · Client review
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